Chances are you didn’t open your self-storage facility to get in the business of marketing, but if your profit is reliant on people stumbling across your business, you’re missing out on huge growth opportunities. Self-storage owners are entrepreneurs and have to treat their facilities just like anyone else would treat their business. Doesn’t your business deserve the best? Here are some marketing strategies that require very little work for huge return:
Get on social media.
You may think that no one would be interested in a storage facility’s social media, but according to Social Media Examiner, almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. You don’t have to know everything about Facebook, Instagram, and the hundreds of other apps to create a good online presence. Use your social media accounts to boost your business higher in search engine results, tell customers why you’re the best, run specials, and more. As little as three posts a week can help people find you online.
Clean up your Google listing.
Ever tried looking your business up on Google? What’d you find? You control your listing on search engines, so make sure it reflects information correctly. Customers will be less than pleased if they read you’re open late online, when you actually close early. Make sure you claim your business on Google and keep it up to date!
Get a website.
This may sound daunting and expensive, but it’s not! You can buy a domain for around $15 per year and use a service like WiX, WordPress, or Weebly to host your website. There are plenty of templates to choose from, so all you have to do is enter your information. Most consumers, especially millennials, will check online before spending money on a product they’re unfamiliar with. Having a website makes your business look more legitimate, boosts you higher in search engine results, and gives you the chance to sell your food before the customer even sees your food truck. You can set it up once and use it for years with only minor updates!
Add A blog.
Once you get your website running, try adding a blog. Producing content will boost you higher in search results, cement your role as an industry expert, and will show consumers you care. You can blog about how your business got started, tips for an easier move, ways to save money while storing their goods, and more! According to Demand Metric, companies with blogs produce 67% more leads per month than companies who don’t have a blog. In fact, blogs account for 434% more of indexed pages on Google.
Don’t get tricked into spending lots of money.
There are plenty of resources for you to market for free – don’t get tricked into dropping a ton of cash on something that might not work. If you do want to pay for marketing, try something affordable like Facebook Ads. Always make sure your efforts are concentrated and tracked.
There are so many ways to get your business out there, so get creative! Print some business cards and leave them everywhere you go. Volunteer for community events to get people familiar with your brand. Drive your branded On The Move truck to newly developed neighborhoods or other places with a lot of new residents. The opportunities are endless!
Get some data.
Track everything! Did you get more tenants in March than you did in April? Which amenities are outselling the others? What days and times are you getting the most traffic? How can you capitalize on that? Make sure you’re keeping detailed records of how you’re selling so you can strategize how to use that data to your advantage.
Marketing doesn’t have to be complicated or intimidating. Just set yourself up with the basics and watch your business grow!
Still wondering what steps you can take to market your facility? Give us a call at 800.645.9949.