As the heat of summer begins to subside, parents everywhere rejoice as their children mourn the end of summer break. Businesses may be mourning as well since the return of school typically marks the end of moving season. Despite slower traffic, there are plenty of ways to make back-to-school work for your business!
Host a supply drive with your truck.
Use your On The Move truck to host a school supply drive! Not all children can afford the school supplies they need to get through the year. Try to fill your truck with supplies donated by staff and customers, and then drive it to the school to make your donation. Take lots of pictures and make it an annual tradition!
Develop new offerings while it’s slow.
Now is the time for goal-setting and trial and error. Do you need another truck? Should you be offering tenant protection? Does your facility need a new coat of paint? Are your marketing tactics still effective? Take this time to evaluate your business and try some new things while you have time to manage them.
Use your truck in the mornings.
School traffic is the best time to take a cruise! Imagine how many locals will see your brand while waiting to drop their kids off at school. On The Move trucks offer the unique ability to park your billboard where traffic is highest.
Get ready for the holidays.
Before you know it, the holiday season will be upon us. Make sure you’re ready by preparing all summer! If your facility is still full right before the holiday season then you’re losing money. It might be time to raise rent and make room for customers who need room for new presents!
Offer discounts for teachers.
Teachers deserve recognition – show them your business appreciates their hard work. Offer discounted rent for teachers who need to store or a percentage off closing costs when they buy a new home. They’ll tell their coworkers and send lots of business your way!
Questions on how to capitalize on the season? Call 800-645-9949!